Communicating Sustainability Strategy
Having strong communications is vital for a business, both internally and externally.
Effective internal communication means you will get the buy in you need to embed and deliver your programme of work or business change.
Good external communication helps customers and stakeholders to understand the investment your company is making in sustainability and this brings reputational benefits.
To gain maximum business benefit, it is crucial that you tell your sustainability story well.
What we offer
Our goal is to help you clarify positions, engage stakeholders and ensure that the right message reaches the right audience at the right time.
We use our expertise and our broad network of relationships to ensure your sustainability story is told accurately and that your business avoids the common pitfalls of greenwashing.
We provide internal communications services, helping employers engage, motivate and retain their people.
Who Communication Consultancy is for
Organisations in all industries and sizes benefit from a well devised and implemented communication plan for their sustainability strategy.
Increasingly sustainability and environmental impact is an important consideration for consumers. So direct to consumer businesses should have a communications strategy in place to inform and engage with their customers.
For business to business organisations, sustainability is increasingly considered by investors and partners. It is important that your business can convey the work it is doing on sustainability to meet procurement criteria and to build trust in your relationships.
ISO 14001 certification also requires that the Environmental Policy should be communicated to “all persons who work for, on or on behalf of the organisation”.
Benefits of communicating your sustainability programme
Communicating your sustainability programme can unlock huge benefits:
- Improves engagement among employees, helping to drive change internally
- Stay ahead of issue-based regulations and guidance
- Meet investors evolving expectations
- Build your reputation, attract new customers and improve customer loyalty
How it works
- Create the purpose and objectives of any communication plan, identifying who you need to reach and how you will deliver your message
- Create strategies that drive engagement
- Effectively communicate your sustainability strategy and goals to stakeholders
- Develop a roadmap for communications, aligning regular messages with key initiatives